Go for run with KDDI cell phone for green seeds!

Au by KDDI which is one of Japanese cell phone companies has a unique campaign lately. I just saw the news on the Internet says that it is working so well.

The campaign called "Green Road Project" is the phone company collects money to buy seeds by phone usres jogging.

You go running or walking with the cellphone and leave "Run & Walk application" run on the cell to measure how far you go. You can give 1 Japanese Yen (about 1 U.S dollar) by 1 km jogging.

They also make their official website wider and now they are trying to set Guinness book of world record for the widest website.

Green Road Project Official Website.
http://au-ss.jp/pc/index.html

TV cm

(She is runing in a foreign country, the cell must be out of service area! That is weird)

The company collects money until the end of March and at their stores, they start handing out the seeds they buy with the money. So people have to plant the seeds. I wonder how many people actually seed them...why doesn't the phone company just donate the money to an environment protection organization? Well, it's still good to have such movement and it is cool the cell phone can measure the distance you have jogged!

Thay have collectd about 2,500,000 Japanese Yen so far.